Companies can spend thousands on consultants to create 360-degree surveys, but still suffer from low response rates. Do you have to accept this as a fact of life? Or, is there anything you can do to make your surveys more relevant?

According to Dr. Elizabeth Fried, if you involve people in the survey design, and do an effective job of communicating the purpose from the very beginning, they'll be more likely to fill it out, and you'll get more relevant results.

During a lively discussion with eXplore, she shared a very practical process for designing a 360 survey, her two favourite survey questions, and tips on how to train staff to write useful comments.

Download